Ironically, most media salespeople are not very good at writing copy and/or doing graphic design. Honestly, it’s not their fault. Very rarely are they provided with any training in this very important area. Unfortunately, it is one of the most critical components of any successful advertising campaign. You can spend a Million Dollars on a campaign but if you’re talking to the wrong people or aren’t using the correct message, you’ll have done nothing but thrown your money away. Nobody can afford that kind of mistake in this day and age!

Ironically, most media salespeople are not very good at writing copy and/or doing graphic design. Honestly, it’s not their fault. Very rarely are they provided with any training in this very important area. Unfortunately, it is one of the most critical components of any successful advertising campaign. You can spend a Million Dollars on a campaign but if you’re talking to the wrong people or aren’t using the correct message, you’ll have done nothing but thrown your money away. Nobody can afford that kind of mistake in this day and age!

We take a very strategic, methodical approach to copywriting. It’s really one part: Art and one part: Science. We will write copy based on facts uncovered during the 5 Step Marketing Strategy Model session. It’s critical to grab the Target Customer’s attention right from the beginning by creating an introduction that is relevant and/or compelling to them. The spot should then develop the “Why Buy” (related to your USP) for your Target Customer and then the “Why Buy Now” (tactical offer) and then your specific “call to action.”

Well written copy will effectively activate the consumer behavior that you desire. Poorly written copy is just an enormous waste of time and YOUR MONEY. It’s just too important. Leave it to the experts!